small business

Local search in Chester and across Cheshire is a contest between a few dozen nearby businesses rather than a few thousand national ones, which changes almost every priority. This guide covers how Google’s relevance, distance and prominence model decides the map pack, a hundred-point readiness score you can mark yourself against, Google Business Profile setup in detail, keyword research built from towns rather than tools, location pages that earn rankings instead of tripping the doorway-page rules, citations and NAP consistency, the review habit that outranks content, local link sources across Cheshire, the technical floor, honest measurement, what the work costs in-house versus agency, a ninety-day plan and the mistakes that quietly cost enquiries.