SEO Agency vs In-House vs Freelancer: Proven Best Choice
Choosing between an SEO agency, an in-house hire and a freelancer is usually decided by comparing a monthly invoice against a salary, which is the one comparison that does not work. This guide puts real arithmetic against all three models: what each actually sells, the fully loaded year-one cost of a £40,000 in-house hire once employer National Insurance, pension, tools and recruitment are included, how many specialist hours each pound buys, and which of the eight disciplines a modern organic programme needs are reliably covered by each option. It also sets out the characteristic failure mode of each model with its early warning sign, a four-question decision test, and the hybrid arrangement most mature UK programmes end up running.
