PSA: Amazon’s Shopping AI Can Now Tell You if That Message Is a Scam
Amazon’s AI shopping assistant just gained a scam checker. Ask Alexa for Shopping whether an email, text or phone call really came from Amazon and it checks the message against billions of records, returning a verdict in seconds. With 360,000 customers a year asking Amazon “is this real?” and the FTC reporting a record $3.5 billion lost to imposter scams in 2025, this article unpacks how the verification feature works, the scams it targets, how to use it, and what it means for shoppers and businesses.