Technical SEO Audit: Proven B2B Checklist to Avoid Risk
B2B websites accumulate a decade of campaign pages, a documentation subdomain, gated resources and three generations of URL conventions — and then wonder why the content plan is not working. This checklist covers scoping the audit across every property the business owns, the crawlability and indexation passes that come first, architecture and internal linking for long buying cycles, Core Web Vitals on marketing templates, the JavaScript rendering and gated-content problems that are specific to B2B, structured data for AI answer engines, hreflang and subdomain complexity, a scoring method that turns findings into a roadmap developers will accept, and realistic UK figures for cadence, tooling and cost.
