New California Law Mandates AI Performer Disclosure in Ads
Governor Gavin Newsom signed SB 1050 on 16 September 2026 at SAG-AFTRA’s Los Angeles headquarters, making California the second state to require a disclosure when an advertisement prominently features an AI-generated performer. We work through the statutory text of new Business and Professions Code section 17610, the three-pronged prominence test, the prescribed disclosure wording, the five construction carve-outs, the court-ordered takedown duty it places on broadcasters and platforms, and the eight ways it diverges from New York’s law.