Strategic Fit — Not Market Share — Separates Winners in AI, Study Shows
A California Management Review study tracking ChatGPT, Gemini and Claude from 2023 to 2025 finds the AI assistant market is not zero-sum: major launches grow the whole market, and the real test of success is strategic fit — whether a firm’s position matches its structural strengths — not its rank on the market-share table. Here is what the three winning positions are and how to apply the same logic to your own AI decisions.