AEO vs GEO vs Traditional SEO: Proven Guide to Avoid Waste
Two new acronyms have arrived beside a discipline that took twenty years to mature, and most businesses are now being quoted for three services when they need one programme with three emphases. This guide defines answer engine optimisation, generative engine optimisation and traditional search optimisation without hedging, quantifies the roughly sixty per cent of the work that is shared, and gives you a five-question test that settles the split for your own company. It covers what each service delivers in practice, realistic UK price ranges and why a combined retainer beats three quotes, the order to fund the work in across a first year, the metrics that keep each surface honest, the mistakes that reliably waste a quarter, and a 90-day plan to get the mix right.
