GEO Reporting: Proven Framework to Avoid Vanity Metrics
Most teams collect generative search observations and never turn them into a report anyone can defend. This guide sets out the reporting framework itself — precise definitions and formulas for presence rate, citation rate, share of voice and a weighted visibility index; the eleven-column data model every number is summed from; how big a sample a claim needs before it belongs on a slide; and the five-page monthly pack, from headline metrics through to the diagnosis page that drives the work. A worked example of 600 observed answers runs through every chart, alongside target setting, pipeline correlation without fake attribution, build-versus-buy tooling, the mistakes that destroy trust in the numbers, and a 90-day plan to stand the whole rhythm up.
