Custom CRM vs Salesforce vs Dynamics 365: Proven Risk Guide
Most buying committees rule out building before they have run the numbers, then discover that five years of platform licences cost more than the build they dismissed. This guide compares a custom CRM against Salesforce and Dynamics 365 under identical assumptions: what each option actually is, a five-year total cost model for a 60-seat UK team, where the first-year budget really goes, what leaving each platform costs, how integration difficulty can reverse the ranking, and a decision framework that starts with writing your own process down before you see a single demo.
