wordpress core web vitals optimisation a three ascending rounded pillars

WordPress Core Web Vitals: Proven Fixes to Avoid Slow Pages

August 13, 2026
WordPress
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Most WordPress sites fail at least one Core Web Vital, and most optimisation attempts make things worse because they start with a plugin instead of a diagnosis. This guide sets out what LCP, INP and CLS actually measure, why the WordPress stack fails them in predictable ways, how to tell field data from lab data before wasting a quarter on the wrong metric, a one-hour diagnostic path, the repair order for each metric, realistic UK costs from a £600 hosting upgrade to a £9,500 rebuild, a 90-day roadmap built around the 28-day field data window, and the mistakes that leave sites slower than they started.

WordPress SEO Maintenance: Proven Checklist to Avoid Risk

August 13, 2026
SEO
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WordPress makes publishing easy and organic performance fragile: every plugin update, theme change and new template is a chance for something small to break something invisible. This checklist sets out what to verify weekly, monthly, quarterly and annually — indexability and sitemaps, Search Console coverage, plugin and theme hygiene on staging, Core Web Vitals field data, content decay and refresh capacity, redirect and canonical audits, indexation control — plus a realistic UK time and cost budget for the 110 hours a year the programme actually takes, and who should own each cycle.

Technical SEO Audit: Proven B2B Checklist to Avoid Risk

August 12, 2026
Digital Marketing
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B2B websites accumulate a decade of campaign pages, a documentation subdomain, gated resources and three generations of URL conventions — and then wonder why the content plan is not working. This checklist covers scoping the audit across every property the business owns, the crawlability and indexation passes that come first, architecture and internal linking for long buying cycles, Core Web Vitals on marketing templates, the JavaScript rendering and gated-content problems that are specific to B2B, structured data for AI answer engines, hreflang and subdomain complexity, a scoring method that turns findings into a roadmap developers will accept, and realistic UK figures for cadence, tooling and cost.