OpenAI Launches Visual Ads That Appear Alongside Image Generation Results
OpenAI announced ChatGPT visual ads on 5 October 2026: an image-led ad unit that will appear beneath images users are generating, tested in the US later this month. We explain how the format looks, why image generation is the first placement, the new measurement partners and partner-reported results, the brand-safety pilots, and what UK marketers and businesses should prepare.
