OpenAI announced ChatGPT visual ads on 5 October 2026: an image-led ad unit that will appear beneath images users are generating, tested in the US later this month. We explain how the format looks, why image generation is the first placement, the new measurement partners and partner-reported results, the brand-safety pilots, and what UK marketers and businesses should prepare.
On 16 September 2026 four marketing and management scholars published an analysis in The Conversation arguing that advertising inside AI assistants is structurally different from anything the web has done before, because the ad sits inside the generated answer rather than beside it. The piece opens with Brin and Page’s 1998 warning that advertising-funded search would be inherently biased toward advertisers. This article covers what OpenAI, Google and Perplexity have shipped, the four risks the underlying research identifies, why fact-checking and media literacy do not reach private ephemeral chats, and what a policy response would have to cover.
Managed Agents appear to be the headline OpenAI is building towards for DevDay 2026, according to a report published on 7 September 2026 by TestingCatalog, which found evidence in the company’s own codebase for creating agents, configuring environments, and enabling skills and plugins. The report is explicit about what it is and is not. The […]
ChatGPT ad personalization is now written into OpenAI’s privacy policy, and that single sentence is the whole story. Advertising inside ChatGPT stopped being an experiment somebody at OpenAI was quietly testing and became a documented product behaviour with a legal basis, a data flow, a retention story and a settings screen. When a company writes […]
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