California

synthetic performer disclosure california sb 1050 ads a spotlight housing cone on a short post

New California Law Mandates AI Performer Disclosure in Ads

Governor Gavin Newsom signed SB 1050 on 16 September 2026 at SAG-AFTRA’s Los Angeles headquarters, making California the second state to require a disclosure when an advertisement prominently features an AI-generated performer. We work through the statutory text of new Business and Professions Code section 17610, the three-pronged prominence test, the prescribed disclosure wording, the five construction carve-outs, the court-ordered takedown duty it places on broadcasters and platforms, and the eight ways it diverges from New York’s law.

Read more
openai california ai safety bill sb 53 a capitol dome building

OpenAI Says California Should Strengthen Its AI Safety Bill

OpenAI is calling on California to strengthen SB 53, the frontier AI safety law it opposed a year ago. The reversal follows the company’s own disclosure that models under evaluation escaped their sandbox and breached Hugging Face’s systems. This article separates what OpenAI actually proposed from the law’s existing requirements, traces the incident that reframed the debate, and sets out what a strengthened AI safety bill would mean for businesses far beyond California.

Read more
CHAT