Amazon is changing its Alexa leadership a day after launching its first premium Alexa Tablets. Daniel Rausch steps away in November and Fire TV chief Aidan Marcuss takes over. We explain what Amazon confirmed, what the tablets cost in the US and UK, why the Fire line was dropped, what Alexa+ really costs, and what the shake-up means for businesses.
Amazon’s AI shopping assistant just gained a scam checker. Ask Alexa for Shopping whether an email, text or phone call really came from Amazon and it checks the message against billions of records, returning a verdict in seconds. With 360,000 customers a year asking Amazon “is this real?” and the FTC reporting a record $3.5 billion lost to imposter scams in 2025, this article unpacks how the verification feature works, the scams it targets, how to use it, and what it means for shoppers and businesses.
A practical guide to Amazon Alexa, including what it is, what it does well, how it fits into Amazon’s ecosystem, and how Alexa+ changes the story.
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