AI public trust

ai rebrand super intelligence safety pact image problem a nail polish bottle with a tall ribbed cap

Can ‘super intelligence’ and a non-binding safety pact solve AI’s image problem?

The US government now calls AI “super intelligence”, and six tech leaders have signed a safety pact that Trump calls “morally binding”. TechCrunch’s Equity hosts called it a rebranding exercise. We look at what the AI rebrand changes, what research on names and labels says about public trust, why “super intelligence” polls worse than AI, and what would actually fix AI’s image problem.

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