Does the gender pay gap extend to AI? Research finds female AI agents ‘paid’ less
In a virtual-reality office study presented at NordiCHI ’26, 189 workers split real money with AI assistants and gave the female-presenting agent, Johanna, 10.25% less than the identical male-presenting Johan. We explain the University of Limerick and Zurich research, how the gap compares with UK pay data, the say-do gap behind it, earlier evidence on gendered AI, and how businesses should design and test AI personas.
