AI agent

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Meta’s AI Tamagotchi Bet Is…Working?

TechCrunch’s Equity podcast asked whether Meta’s AI Tamagotchi bet is working. The app half looks strong: Muse has been No. 1 on the US App Store since 18 September, three analytics firms put downloads at 2.3 million to 4.3 million, and Apptopia says it beat ChatGPT’s first 12 days. The Muse Charm device does not ship until December. We test the numbers, compare Meta’s Threads launch, explain the transaction-fee model and score the bet against the evidence.

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Meta Made a Tamagotchi-Like Wearable for Its Muse AI Agent

At Connect 2026 on 23 September, Mark Zuckerberg revealed Muse Charm, a palm-sized keychain device for talking to Meta’s Muse AI agent. It has a touchscreen of about 2 inches with a customisable animated character, a fingerprint sensor that starts a conversation, a real-time voice model and built-in 5G. It ships in time for the December holidays, with no price yet. This article covers what Meta confirmed, why reviewers compare it to a Tamagotchi, how it fits the Muse agent, the unanswered questions on price, battery and camera, the history of failed AI gadgets such as the Humane AI Pin and Rabbit R1, and what businesses should watch.

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