Citable Content for AI Search: Best Proven B2B Guide
AI search engines do not cite pages, they cite passages — and most B2B websites contain almost none worth quoting. This guide covers the mechanics rather than the mood: what retrieval systems actually select, the five-part anatomy of a passage a model will quote, the formatting rules that keep a claim and its evidence inside one chunk, the four kinds of evidence that earn a named citation in B2B, the entity and crawler-access work that decides whether you are eligible at all, which page types produce citations and which never will, a full worked rewrite of a real service page, a 100-point scoring audit you can run this week, how to measure presence rather than sessions, the mistakes that quietly destroy citability, realistic effort and costs, and a sequenced 90-day plan.