Table of Contents
URL: https://www.progressiverobot.com/new-customer-acquisition-for-startups/
Video
[youtube uDgwrtJ9mI4 423 752]
About the Talk
What’s the best way to attract customers effectively and efficiently? Explore practical tactics that you can apply at each stage of the marketing funnel, and delve into meaningful metrics that move the needle.
What You’ll Learn
- A simplified growth framework that helps you attract, convert, retain, and grow your customers
- B2C and B2B tactics for driving top-of-the-funnel growth
- MarTech stacks that help enable metrics-led experiments
Presenter
Arif Kadir, VP of Revenue Marketing, the cloud provider
Arif is Vice President of Revenue Marketing where he leads the scaling of the cloud provider’s self-service acquisition and retention of customers and has spent a number of years focused on self-service growth at B2B SaaS companies.
Prior to the cloud provider, Arif was a Senior Director of Business Operations at Twilio, and worked closely with marketing and related teams to drive successive years of accelerated self-service revenue growth in Twilio’s SendGrid business unit. Arif has also been part of the self-service SMB merchant acquisition team at PayPal; drove partner marketing and funding at Khan Academy, one of the world’s leading edtech nonprofits; and was a management consultant at McKinsey & Company.
Arif holds a Bachelor’s in Politics, Philosophy, and Economics from the University of York in the UK, and an MBA from the Wharton School of the University of Pennsylvania.
