In today’s digitally driven world, vast volumes of data are collected every second through connected devices, online platforms, and smart technologies. But collecting data alone is no longer enough—what matters now is how organizations interpret and act on that data. That’s where the Internet of Behavior (IoB) enters the picture. As an extension of the Internet of Things (IoT), IoB focuses not just on connecting devices, but on understanding and influencing human behavior through the data those devices generate.