Generative AI content generators are rapidly reshaping real estate marketing as buyers move their home-search journeys online and expect instant information, high-quality visuals, and tailored experiences. Today’s homebuyers no longer rely on weekend open houses or static brochures. They explore properties on their phones, scroll through TikTok tours, filter listings using conversational search tools like Zillow’s natural-language engine, and preview homes in augmented reality on platforms such as Realtor.com. Digital behavior shifted faster than traditional real estate processes could keep up, and the industry is now racing to modernize its marketing strategies.