Christopher Holloway

+ 44 ( 01244 ) 911212

Director Progressive Robot

I help my clients stand out and they help me grow.

Christopher Holloway is the Founder of Progressive Robot and a full-stack engineer with more than two decades of practical experience across PHP development, ecommerce, infrastructure and technical consultancy.

Since 2004, Chris has delivered production websites, database-driven applications, hosting environments and automation projects - combining hands-on engineering with a clear focus on commercial results.

20+ years
PHP, web development and network engineering Ecommerce depth
Zen Cart, WooCommerce, Magento and bespoke PHP stores Infrastructure led
Linux servers, hosting, DNS, security and performance Modern focus
AI automation, technical SEO, integrations and Web3

Career Snapshot

2006: Started as a Database Developer, working with relational data, SQL, indexing and reporting.
2008 - 2012: Co-founded a server and networking company covering managed hosting, Linux administration and business networks.
2012 - 2019: Built and supported ecommerce platforms including Zen Cart, WooCommerce, Magento and custom PHP stores.
2019 - 2024: Freelance developer and consultant for agencies and businesses, covering integrations, SEO, automation and legacy systems.
2024: Founded Progressive Robot, bringing web development, AI automation, SEO and consultancy together under one specialist technical partner.

Chris builds reliable, maintainable systems with clean architecture and measurable outcomes, while staying active in the PHP, WordPress, AI and Web3 communities.

IT Consultation

Technology

Development

Line of Codes

📊 GitHub Stats

Technical Capability

Progressive Robot combines practical engineering, ecommerce experience and infrastructure knowledge to deliver systems that are fast, maintainable and built around real business outcomes.

Backend & APIs

PHP 8.x, Laravel, Symfony components and custom WordPress development.
REST APIs, authentication, webhooks, cron jobs, queues and third-party integrations.
Legacy platform rescue, refactoring and maintainable architecture.

Ecommerce Platforms

Zen Cart, WooCommerce, Magento 1 / 2, Shopify and bespoke PHP stores.
Stripe, PayPal, Sage Pay, Klarna and custom checkout/payment workflows.
Shipping rules, tax logic, stock sync, order processing and migration projects.

Data & Performance

MySQL, MariaDB, PostgreSQL, MSSQL and Redis.
Schema design, indexing, query optimisation, reporting and data migrations.
Caching strategies, Core Web Vitals, CDN tuning and high-traffic optimisation.

Infrastructure & DevOps

Linux server administration across Debian, Ubuntu and CentOS environments.
Nginx, Apache, LiteSpeed, Cloudflare, DNS, SSL and email deliverability.
Docker, Git, CI/CD, monitoring, backups, hardening and recovery planning.

AI & Automation

LLM integrations, retrieval-augmented generation and prompt engineering.
Python and API-driven workflow automation for content, SEO and operations.
Internal tools that reduce manual work and improve consistency.

SEO & Web3

Technical SEO audits, schema.org, analytics and search visibility improvements.
Structured data, crawlability, redirects, indexing issues and site health checks.
Blockchain concepts, token integrations and wallet-based authentication.